Publications & Articles

Refereed journal articles, books and chapters, and conference proceedings.

My published record spans strategic communication, public relations, tourism, and media in the Gulf and the wider Arab world, in English and in Arabic. The lists below cover the refereed record and principal books; the full record runs to more than fifty works.

Refereed journal articles

Books and book chapters

  • A Critical Snapshot of the Practice of Public Relations in the United Arab Emirates Chapter in Public Relations in the Gulf Cooperation Council Countries, Routledge · 2019
  • The Arab States of the Gulf Chapter in Middle Eastern and African Perspectives on the Development of Public Relations: Other Voices, Palgrave · 2014
  • Sharing the Transformation: Public Relations and the UAE Come of Age (co-authored) Chapter in The Global Public Relations Handbook: Theory, Research and Practice, 2nd edition, Routledge · 2009
  • Dubai Department of Tourism and Commerce Marketing (co-authored) Case study in Fifteen Case Studies in International Public Relations, Institute for Public Relations, University of Florida · 1999
  • BMW Gulf and Middle East Photography Event (co-authored) Case study in This is PR: The Realities of Public Relations, 6th edition, Wadsworth · 1996
  • Principles of Public Relations (co-authored) United Arab Emirates University Press · 1994
  • Public Relations Case Studies (co-authored) Arabic and English · United Arab Emirates University Press · 1994
  • Media Campaign Model for Traffic Accidents Awareness (co-authored) In Arabic · Chapter in The Psychology of Traffic Accidents, Center for Security and Sociological Research, Abu Dhabi · 1994

Selected conference proceedings

  • Cultural Identity in Communication and Media Education: Case Studies of Thailand's Chulalongkorn University and the UAE's Zayed University 2nd International Corporate and Marketing Communications in Asia Conference, Bangkok · 2015
  • Culture, Communication, Media and Hybridism: The Dubai Case (co-authored) Cultural Attitudes towards Technology and Communication, Karlstad · 2004
  • Promoting an Upmarket Tourist Destination: Dubai's Integrated Communication Approach International Conference on Hospitality, Tourism and Leisure, Kuala Lumpur · 2002
  • New Trends in Tourism Promotion in the Gulf: Dubai's DCTPB Experience (co-authored) 1st International Tourism Congress, Kusadasi · 1996
  • Manager and Technician Roles of Public Relations Practitioners in Public and Private Organizations in the United Arab Emirates (co-authored) Conference on Strategic Planning in Public Relations, Al Ain · 1994
  • Public Relations in the United Arab Emirates: Public Perceptions and Academic Needs 44th Annual Conference of the International Communication Association, Sydney · 1994

The full record runs to more than fifty works, including conference presentations, research reports, translations, and reviews. My profiles on ResearchGate, Google Scholar, and ORCID carry further detail, and the complete list is available on request.