Academic positions
2023–2026
Dean, Faculty of Media and Public Relations / College of Media, Liwa University
The most recent academic post before moving to full-time consulting. Led the college's five-year strategic plan, its CAA re-accreditation and AQAS international accreditation, and the launch of its master's program.
1998–2023
Professor of Mass Communication, Zayed University, Dubai
Full Professor with an emphasis in Integrated Strategic Communication, College of Communication and Media Sciences. Appointments held across twenty-five years: Assistant Provost; Executive Assistant to the Vice President; Associate Dean; Assistant Dean; Acting Director, Public and Cultural Relations Department; Training Director, Center for Media Training and Research; CCMS Accreditation Coordinator.
1992–1995
Chair, Department of Mass Communication, UAE University
Assistant and Associate Professor at UAE University, Al Ain, 1989 to 1998.
1984–1989
Assistant Professor, Yarmouk University, Jordan
First academic appointment.
Education
- Ph.D., Communication, University of Massachusetts Amherst, 1984
- M.A., Journalism, Indiana University Bloomington, 1981
- B.A. with Honors, English Language and Literature, Kuwait University, 1979
- Certificate in Travel and Tourism, University of Oxford, 1998
- Post-doctoral course in media technology, MIT, 1984
Areas of specialization
- Strategic communication
- Mass communication
- Public relations
- Higher-education program review and accreditation, in the Gulf and internationally
- Tourism communication
- Health and environmental communication
- Communication and cultural policy
- Embedding AI in media curricula
Accreditation experience
Program review and accreditation work for Gulf-region universities and beyond, across institutional and program accreditation, with frameworks including:
- CAA Commission for Academic Accreditation, United Arab Emirates. Certified reviewer of licensure and accreditation.
- MSCHE Middle States Commission on Higher Education. Prepared programs for accreditation across two cycles.
- ACEJMC Accrediting Council on Education in Journalism and Mass Communications
- AQAS Agency for Quality Assurance through Accreditation of Study Programs, Germany
- IAA International Advertising Association
Independent external reviewer of academic degree programs at Sharjah University, the University of Bahrain, and Qatar University, and, with CAA review teams, at universities across the UAE.
Professional service
Editorial
Guest co-editor, Connectist, the Istanbul University Journal of Communication Sciences
Editorial advisory board member, Global Media Journal, Arabian Edition, 2013 to 2015. Manuscript and abstract reviewer for international journals and conferences.
Judging
Mohammed bin Rashid Al Maktoum Awards for the Arabic Language, 2019 to 2025; Arab Media Awards; Al Owais Award; Al Khaleej Award; Middle East Events Awards
Training
Media and government communication professionals across Jordan, the UAE, Kuwait, Saudi Arabia, Yemen, and Oman
Including seventy senior UAE government communication managers under a Ministry of Cabinet Affairs program.
Recognition
A few of the recognitions collected across the years, from the institutions and juries I have served.